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Founded by Traci Nichole, H40 is dedicated to those who embrace their natural hair. Whether it's kinky, coily, short, long, or close to no hair at all; we embrace you! Not to  mention we welcome those who are getting ready to begin their natural hair journey. We take pride in encouraging you to make the right decisions when taking care of your hair, and we welcome all of our fellow #NATURALISTAS to share with us your hair story.We honor your natural tresses and hope that you enjoy the info we have to pass on.


Biotin is essential for healthy hair growth and supports hair through the hair growth cycle. As hair is made of a type of protein called Keratin, the protein is supported by a healthy blend of Vitamin B7 that reacts with cell enzymes and forms amino acids which take the form of protein to naturally support hair and its potential for growth.

As well as the conventional nutrients you can ingest, Biotin Hair Growth Serum contains Biotin to topically apply the serum to your scalp which will penetrate and stimulate the hair roots for improved hair health and subsequent hair growth. The serum is lightweight and non-greasy so is easily absorbed into the hair. Simply section your hair into four parts and apply 5 droplets from the pipette to each section and massage well into the hair. The innovative, proactive formulation combined with daily scalp massage will stimulate your scalp and awaken your cells.




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